"*AADT OR ANNUAL AVERAGE DAILY TRAFFIC, REPRESENTS THE AVERAGE NUMBER OF VEHICLES PASSING A SPECIFIC POINT ON A ROAD EACH DAY THROUGHOUT THE YEAR.

**DAILY EFFECTIVE CIRCULATION (D.E.C.) REFERS TO THE TOTAL NUMBER OF POTENTIAL VISUALIZATIONS FOR YOUR BILLBOARD. THIS NUMBER IS BASED ON THE ESTIMATED TRAFFIC (1.5 PEOPLE) PER CAR ON THE ROAD"